The Mayor of Flavortown himself, Guy Fieri, has officially expanded his reign to one of the most vibrant and chaotic spots in America—Times Square, New York City. His poultry-focused concept, Chicken Guy!, has opened its doors at 136 W. 42nd St., bringing Fieri’s signature bold flavors and over-the-top personality to the heart of Manhattan.
A Flavortown Invasion in NYC
If there’s one place that can match Guy Fieri’s energy, it’s Times Square. Bright lights, big crowds, and non-stop action—it’s the perfect home for Chicken Guy! “I’m excited to be bringing Chicken Guy! to Times Square…bright lights, big city, and killer chicken,” Fieri said. “As they say, New York is the city that never sleeps, so don’t sleep on our real deal chicken tenders, sandwiches, and sauces.”
This latest expansion comes after the success of Chicken Guy! franchises across Florida, Texas, Maryland, Nevada, Pennsylvania, New Jersey, and beyond. Just last month, a new location opened in California’s Napa Valley, in American Canyon, adding to the growing empire of Fieri’s chicken kingdom.
The Ultimate Chicken Experience
For those who haven’t yet ventured into a Chicken Guy! location, the menu is a crispy, saucy dream come true. The star of the show? Hand-breaded, juicy chicken tenders, available crispy fried or grilled. From there, the options explode into epic handhelds, bowls, and sides that scream comfort food with a kick.
Some must-try items include:
- Oversized Chicken Tender Sandwiches – Think Pepperoni Chicken Parm or a Buffalo Mac and Cheese Sandwich.
- Loaded Salads – A fresh take on chicken-forward greens.
- Epic Sides – Including Mac Daddy Mac ‘n Cheese, Fried Pickle Chips, and crispy fries dusted with Guy’s signature fry seasoning.
- BOSS BITES (Exclusive to NYC) – Chicken dumplings, plus a chopped cheese and chicken egg roll, inspired by the city itself.
- Flavortown Shakes – Hand-spun goodness in flavors like Oreo, Apple Cinnamon Cereal, and Triple Double Mint.
The NYC-exclusive BOSS BITES are a must-try, and with Guy’s signature sauces (there are over 20 of them), you can customize every bite to perfection.
The Vibe: Classic Fieri Energy
Inside, Chicken Guy! NYC is as bold and lively as its founder. Expect exposed brick, graffiti-style murals, and tons of digital screens looping highlights from Guy’s iconic Diners, Drive-Ins, and Dives adventures. And because this is Flavortown, there’s even a mascot named the Sauce Slinger—a character equipped with a belt full of Chicken Guy!’s signature sauces, ready to make sure you get extra saucy with your meal.
Guy Fieri: The Man Behind the Chicken Empire
At 57 years old, Guy Fieri has built a food empire that spans beyond TV screens. From hosting legendary Food Network shows to launching successful restaurant chains, he has turned his passion for food into an estimated net worth of $100 million (as of 2025).
Born in Columbus, Ohio, and raised in Ferndale, California, Guy found his love for food at an early age. His rise to fame came in 2006 after winning Food Network Star, and from there, his brand exploded into one of the most recognizable in the culinary world. Today, alongside his wife Lori Fieri and their two sons, Hunter and Ryder, Guy continues to dominate both the restaurant and entertainment industries.
Competition Heats Up in Times Square
Of course, Chicken Guy! isn’t landing in NYC without some serious competition. Raising Cane’s, the Louisiana-born chicken chain that’s gone viral on social media, has a Times Square location just a couple blocks away. Michelin-starred chef Christopher Bleidorn’s Bird Box is also nearby, along with Sticky’s, one of NYC’s original chicken tender spots.
But Fieri isn’t worried. His approach is all about flavor, fun, and an experience that’s uniquely Flavortown. And let’s be real—if anyone can turn fried chicken into an event, it’s Guy Fieri.
When Can You Get Your Hands on Chicken Guy!?
The restaurant is open with hours designed to fuel both daytime tourists and late-night food hunters:
- Monday: 11 a.m. – 10 p.m.
- Tuesday & Wednesday: 11 a.m. – 12 a.m.
- Thursday: 11 a.m. – 12 a.m.
- Friday & Saturday: 11 a.m. – 1 a.m.
- Sunday: 11 a.m. – 10 p.m.
So, whether you’re wandering Times Square at noon or midnight, there’s always a crispy chicken sandwich with your name on it.
Why Chicken Guy! is a Must-Visit
With big flavors, big personality, and an even bigger presence, Chicken Guy! is the perfect addition to Times Square’s over-the-top food scene. If you’re a Guy Fieri fan (or just love darn good chicken), this spot is worth a visit.
Flavortown has officially landed in NYC, and let’s just say—it’s about to get a whole lot more delicious.
