A TikTok creator known as Lilzbullsofficial, aka The Jungle Pups, is facing intense backlash after she painted a Labubu doll’s face black and named it after popular British influencer KSI. Many social media users are accusing her of mocking KSI and even calling the act a form of Blackface.
The controversy started when The Jungle Pups, who first gained attention for her satirical takes on the viral Labubu doll trend, posted a video showing a doll smeared with black paint and titled it the “KSI Labubu.” The post went viral for the wrong reasons, sparking outrage in the comments. Critics accused her of crossing a line and using shock value to stay relevant.
Her original 24-karat Labubu TikTok had previously gone viral, pulling in over 44 million views and nearly four million likes. As of now, she has more than 670,000 followers on TikTok, with much of her content focusing on parodying the Labubu doll craze. But this time, the internet wasn’t laughing.
After a flood of criticism, The Jungle Pups deleted the video. However, the clip resurfaced on X (formerly Twitter), reuploaded by user @NATERERUN, and quickly gained over 60,000 likes. Many users called her out for trying to stretch her viral fame with a stunt that many considered offensive.
One user wrote, “She speedran her entire online career in a single post.” Another commented, “This isn’t just trolling, it’s disrespectful. She basically did Blackface on a doll.” Others accused her of “dragging her 15 minutes of fame too far.”
Who Is KSI?
KSI, whose real name is Olajide Olayinka Williams “JJ” Olatunji, is one of the UK’s biggest digital stars. He’s a YouTuber, professional boxer, rapper, and entrepreneur. With millions of followers across platforms, he rose to fame through gaming videos and comedy skits on YouTube before expanding into music and boxing.
He’s also a core member of The Sidemen, a massively popular group of British content creators known for their challenge videos and comedy content. KSI is a founding partner of several brands, including the global energy drink Prime, which he co-created with fellow YouTuber Logan Paul.
In 2024, he teamed up with Logan Paul and MrBeast to launch Lunchly, a line of lunch kits targeted at kids. Beyond just being a digital creator, KSI has built an entire business empire.
What Else Is KSI Known For?
KSI manages three active YouTube channels:
- KSI (main content)
- KSI Music (for his songs and albums)
- Sidemen (with the rest of the crew)
He also appears on other Sidemen-affiliated channels like MoreSidemen, SidemenReacts, SidemenShorts, and Side+, which offer everything from reactions to behind-the-scenes moments.
Earlier this year, in March 2025, KSI pulled out of a highly anticipated boxing match with Dillon Danis. The bout was scheduled for Misfits Boxing 21 in Manchester, England. On March 21, KSI issued a public statement revealing he had caught a bad cold and felt too weak to step into the ring.
The Fallout
As for The Jungle Pups, her attempt to go viral again has definitely backfired. What may have started as a joke has now turned into a serious discussion online about where to draw the line in content creation. With many calling the stunt disrespectful and racially insensitive, it’s clear the internet isn’t amused this time.
Whether the TikToker can bounce back from this remains to be seen, but one thing is clear: fans aren’t willing to accept stunts that make race or identity the punchline.
