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Who Was Jeff Sperbeck? NFL Agent and John Elway’s Longtime Friend Dies After Tragic Golf Cart Accident
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TMZ reported heartbreaking news—Jeff Sperbeck, a respected NFL agent and close friend of John Elway, has died. The tragedy happened in La Quinta, California, after Sperbeck fell off the back of a golf cart. He was 62 years old. The Riverside County Coroner later confirmed his death in a public release.
According to reports, Elway was driving the cart at the time of the accident. There was no indication of reckless driving, and Elway himself called 911 immediately. Sadly, Sperbeck hit his head during the fall and was left unconscious but breathing. He was placed on life support, but he didn’t survive.
This news has shaken the sports world, especially those who knew Sperbeck personally and professionally.
What Happened During the Accident?
The accident took place on Saturday, April 27, 2025. Jeff Sperbeck was riding as a passenger on the back of the golf cart. Reports from TMZ and ESPN say that he fell off and hit his head hard. Emergency services responded quickly after Elway called for help.
Despite the best medical efforts, Sperbeck’s injuries were too severe. He was on life support for several days but passed away on Wednesday.
How Old Was Jeff Sperbeck in 2025?
Jeff Sperbeck was 62 years old at the time of his death. He had been in the sports business for over 30 years, working closely with many high-profile NFL players.
What Was Jeff Sperbeck’s Net Worth?
Although exact numbers are not public, many estimate that Jeff Sperbeck had a net worth of $5 to $10 million. His wealth came from decades of work as a top sports agent, representing over 100 NFL players. He was also a successful businessman, holding leadership roles in multiple companies, including a winery he co-founded with John Elway.
Who Did Jeff Sperbeck Represent?
Jeff Sperbeck was much more than just John Elway’s agent. He was a major name in the NFL world, representing legendary players such as:
- Ronnie Lott
- Jim Plunkett
- Joey Porter
- Trent Dilfer
His career started gaining attention in 1990, when he began managing John Elway. Their relationship went far beyond business. They became close friends, and eventually business partners.
What Did He Do Besides Sports Management?
In 2009, Jeff Sperbeck founded The NOVO Agency Inc., which helped athletes with career planning, endorsements, and business deals. His experience and network made him a top advisor in the industry.
In 2013, he and Elway launched 7Cellars, a California-based winery. Sperbeck served as the President and CEO of the company. The winery quickly grew in popularity, known for its high-quality wines and NFL connection.
What Are People Saying About Jeff Sperbeck?
The sports community is grieving. Fans, players, and reporters have been sharing emotional messages online. One user on X (formerly Twitter) said:
“VERY SAD NEWS: #NFL legend John Elway’s best friend and agent Jeff Sperbeck passed away today. Sad. Thoughts and prayers to John and the Sperbeck family.”
Another added:
“Rough stuff, knowing you killed your best friend, even if it was an accident.”
It’s clear this loss hits close to home—not just for Elway, but for the entire NFL family.
What Was His Relationship With John Elway?
Jeff Sperbeck and John Elway shared over three decades of friendship and business. Sperbeck helped manage Elway’s career both during and after his time in the NFL. From contracts to personal branding, Sperbeck was Elway’s go-to guy.
They built 7Cellars together, showing how deep their trust ran. It’s hard to imagine what Elway must be feeling right now, knowing that a day of golf turned into such a tragic event.
Final Thoughts
Jeff Sperbeck was more than just an agent. He was a leader, a trusted advisor, a businessman, and a loyal friend. His sudden death has left a hole in the hearts of many—especially in the NFL community.
He built a strong legacy that will not be forgotten. From helping NFL stars rise, to building brands like 7Cellars, he left a lasting impact.
As fans and friends mourn his passing, we send our deepest condolences to the Sperbeck family and John Elway.
FAQs
How old was Jeff Sperbeck when he died?
He was 62 years old.
What caused Jeff Sperbeck’s death?
He fell from a golf cart and suffered a fatal head injury.
Who was driving the cart?
John Elway, his close friend and longtime client, was driving.
Did Jeff Sperbeck own any businesses?
Yes, he co-founded 7Cellars and also led The NOVO Agency Inc.
What was Jeff Sperbeck’s estimated net worth?
His net worth was estimated to be around $5 to $10 million.
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