Who Is Guy Phoenix? The Man Behind Monaco’s £16 Million Penthouse Makeover
Luxury home developer Guy Phoenix is making waves again, and this time it’s not just in Britain. On Wednesday’s episode of Channel 4’s new show, Building Monaco’s Superhomes, viewers watched as the 51-year-old property mogul toured a graffitied, worn-out duplex penthouse in the heart of Monaco—with a jaw-dropping £16 million price tag.
The space looked more like a student flat than a millionaire’s pad. But for Guy, who has spent 25 years building homes for the ultra-rich, this wrecked apartment is a chance to turn dust into diamonds.
How bad is this Monaco penthouse?
Let’s just say, for £16 million, you don’t get marble floors and golden taps—at least not yet.
The duplex was full of surprises. We’re talking dated wallpaper, graffiti on the walls, and a tiny, outdated kitchen. One of the bathrooms was covered in seventies-style brown floral tiles. Another had leafy green wallpaper, a small shower, and looked more like a budget hostel bathroom than a luxury suite.
Even the estate agent seemed unsure. But then they stepped out onto the roof terrace, and everything changed. It had a panoramic view of Port Hercule and the Monaco Grand Prix racetrack.
“That’s what it’s all about,” Guy said, clearly seeing potential where most would walk away.
Who is Guy Phoenix?
Guy Phoenix is a British developer known for building high-end homes across Britain and the South of France. He owns a 10-bedroom mansion near St. Tropez, where celebs like Leonardo DiCaprio, Kate Moss, and Beyoncé have vacationed.
Now, Guy is turning his attention to Monaco, one of the world’s most exclusive property markets. The country is only 0.8 square miles in size, but real estate there can fetch tens of millions. It’s a haven for billionaires, making it the perfect place for his next big flip.
What’s the plan for the £16 million penthouse?
Guy estimates the renovation will cost £2 million. His goal? Turn this ugly duckling into a £22 million swan. But there are challenges.
He brought in business partner Alex Hearn, who agreed to fund the project. But soon after, a shocking twist—£4 million vanished during a bank transfer. One bank claimed they never got it. The other claimed they returned it.
With angry agents, sellers, and partners on the line, Guy kept cool on camera, saying:
“We all need to calm down and see where the money has gone.”
Thankfully, the money was found—but not before tensions ran high.
What went wrong next?
Just an hour into starting renovations, the team had to stop. A noise complaint and expired construction permits brought in the local authorities. Since the property had just changed hands, the old permit was no longer valid. That meant three weeks of downtime before they could continue work.
As soon as permits were sorted, sledgehammers came out. The team got to work knocking down walls to make more space for the kitchen and master bedroom.
What’s going into the new design?
Guy and Alex aren’t cutting corners. They’re going all-in with:
- A remote-controlled lighting system
- Climate control for perfect temperatures
- A living wall feature on the terrace for a splash of green
- A full layout redesign to maximize luxury
Even though the building has no private parking, they’ve rented a spot nearby for £500,000—and it’s barely big enough for Guy’s Jeep.
Final thoughts
Most people wouldn’t spend £16 million on a penthouse with graffiti, bad plumbing, and a kitchen smaller than a closet. But Guy Phoenix sees opportunity where others see disaster. His journey on Building Monaco’s Superhomes is a reminder that in places like Monaco, location and vision mean everything.
With its view, potential, and Guy’s magic touch, this run-down penthouse might soon become one of Monaco’s most stunning homes.
FAQs
How old is Guy Phoenix in 2025?
He is 51 years old.
How much does the Monaco penthouse cost?
It’s on the market for £16 million.
How much will the renovation cost?
Around £2 million, according to Guy.
When can you watch his story?
Catch Building Monaco’s Superhomes every Wednesday on Channel 4.
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