In a world where kids’ toys seem to be getting flashier and more complex, sometimes the simplest ideas shine the brightest. Enter Play Maysie – the first-ever portable dollhouse that’s as charming as it is convenient. Designed to look like a vintage tin lunchbox, this adorable, take-anywhere dollhouse is a game-changer in the toy market.
From Christmas Night Idea to National Recognition
Play Maysie is the brainchild of Kayla Lupean, a single mother and entrepreneur whose journey to launching this innovative product is nothing short of inspiring. After her divorce in 2013, Lupean invested two years in her photography business, primarily shooting weddings. However, like many small business owners, her livelihood was upended by the COVID-19 pandemic. Left searching for her next move, inspiration struck on Christmas night in 2020. Lupean envisioned a dollhouse that could travel easily – one that wouldn’t leave pieces scattered across the house or car. And just like that, Play Maysie was born.
Kayla took a leap of faith, pouring $25,000 of her savings into the project. With her initial prototype ready, she launched a Kickstarter campaign in March 2021. The campaign raised $29,475, providing her with enough capital to begin production.
By the end of 2021, Play Maysie had generated $170,000 in revenue. Sales continued to climb in 2022, with projections surpassing $400,000. As of now, the brand’s estimated worth stands at $750,000 – an impressive feat for a business that started in a single mom’s home.
What Makes Play Maysie Special?
At first glance, Play Maysie might seem like just another dollhouse. But what sets it apart is its thoughtful, functional design. Modeled after classic tin lunchboxes, the dollhouse opens on both sides, revealing interchangeable, magnetic rooms. Each box features magnetic floors that keep furniture securely in place, reducing the risk of losing tiny pieces (a parent’s dream come true).
Kids can choose from different themed sets – such as Wild Case, Cozy Case, and Home Case – each retailing for around $48. The landed cost to produce each unit is just $13, giving Kayla a healthy 70% profit margin.
This simple yet brilliant design not only makes for a fun, interactive toy but also appeals to parents looking for compact, mess-free playtime solutions.
Shark Tank Appearance – A Game-Changer
Lupean’s big break came when she appeared on Season 14, Episode 20 of Shark Tank. With confidence and poise, she pitched her business, asking for $150,000 in exchange for 10% equity at a valuation of $1.5 million. The sharks were impressed by her passion and the ingenuity behind the product.
Though Daymond John, Kevin O’Leary, Lori Greiner, and Mark Cuban opted out, Barbara Corcoran saw potential. She offered $150,000 for 20% equity plus a $7 royalty on each unit sold until the money was recouped. This deal gave Lupean not only the capital she needed but also access to Corcoran’s extensive experience in scaling small businesses.
Following the episode’s airing, Play Maysie saw a significant spike in sales and social media engagement. Fans flooded the company’s Instagram and Facebook pages with congratulatory messages and placed orders for their own dollhouses.
Play Maysie’s Path to Becoming a Toy Giant
Lupean’s ambitions extend far beyond just selling portable dollhouses. Her vision is to build Play Maysie into a major player in the toy industry, with plans to introduce character storylines and expand the product line. The storytelling toy niche, popularized by brands like LEGO, is booming, and Play Maysie fits right in.
In 2022, Parents.com recognized Play Maysie as the “Best Preschool Toy of the Year”, further cementing its reputation as a standout product. The brand has also been featured in major media outlets, including Forbes and ABC.
Kayla Lupean’s story is a testament to resilience and the power of a great idea. Despite facing financial hardships (including selling her car to fund production), she persevered, ultimately creating a product that’s winning hearts across the country.
What’s Next for Play Maysie?
Currently headquartered in Cleveland, Ohio, Play Maysie continues to grow steadily. Lupean remains at the helm, actively involved in every aspect of the business – from design to marketing. With 9,000 units in stock and increasing demand, the future looks bright for this blossoming brand.
As parents continue to seek out toys that encourage creativity and storytelling, Play Maysie’s unique, portable design stands out as a top contender in the market. Whether it’s for long car rides, playdates, or quiet afternoons at home, this charming little dollhouse is bringing joy to kids everywhere – and that’s something truly magical.
