Hailey Van Lith Net Worth 2025: NIL Power, Adidas Endorsements & WNBA Dreams

Hailey Van Lith’s net worth in 2025 reflects more than just college basketball dominance—it’s the result of a perfectly executed NIL playbook. From her explosive scoring to big-brand sponsorships, the TCU guard has become one of the most marketable names in women’s college sports. And with a WNBA future already locked in, her financial rise is only getting started.

Here’s a look at Hailey Van Lith’s net worth, NIL earnings, and how she built a business-savvy brand while dropping dimes on the court.

What is Hailey Van Lith’s net worth in 2025?

Hailey Van Lith has an estimated net worth between $1 million to $5 million in 2025.

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As of early 2025, her NIL valuation sits at $758,000, according to On3 Sports, ranking her No. 5 among all women’s college basketball players. This financial success is thanks to a diverse lineup of endorsements, smart brand alignment, and her massive social media influence.

With the 2025 WNBA Draft behind her—where she was selected by the Chicago Sky—Van Lith’s next chapter is just beginning, but her off-court empire is already elite.

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What does Hailey Van Lith do for a living?

Hailey Van Lith is a professional basketball player, brand ambassador, and social media influencer.

After lighting it up at Louisville and LSU, Van Lith transferred to TCU for her fifth and final college season, where she averaged 19.4 points and 6.6 assists per game. Her performance and personality have made her a favorite both with fans and marketing execs.

Off the court, she’s racked up more than 10 NIL deals, representing household names like Adidas, LaCroix, Apple Cash, and Dick’s Sporting Goods. Her growing presence across Instagram and TikTok (1.8M+ combined followers) only increases her market value.

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Hailey Van Lith’s earnings explained — how does she make money?

Hailey Van Lith earns money through:

• NIL Endorsements – With brands like Adidas, LaCroix, Apple Cash, Dick’s Sporting Goods, Overtime, and Invesco QQQ
• Social Media Influence – Monetizing her 1.8M+ followers across Instagram and TikTok through brand promotions and content collaborations
• College Partnerships – Paid appearances and partnerships tied to university athletic programs (Louisville, LSU, TCU)
• Olympic Resume – Boost in visibility and marketability from winning bronze in the 2024 Olympic 3×3 Basketball event
• Book & Merch Deals – Future brand ventures are expected as she enters the WNBA spotlight
• WNBA Salary & Bonuses – Starting in 2025 with the Chicago Sky

Though her exact NIL payouts are private, her $758K valuation points to mid-to-high six figures in yearly endorsements, likely crossing $1M when bonuses and performance incentives are included.

What’s Hailey Van Lith doing now?

In 2025, Hailey Van Lith is preparing for her rookie season with the Chicago Sky, bringing elite playmaking and a ready-made fanbase to the WNBA.

She’s fresh off a strong season at TCU, a national endorsement tour, and the release of her second major brand campaign with LaCroix, where she made history as their first college basketball ambassador. She’s also become a sought-after speaker and guest on women-in-sports panels, offering insight into the NIL era from firsthand experience.

Her finance degree from TCU also shows she’s building more than a brand—she’s managing her own money and strategizing her future.