Doatnut Net Worth: Where the Shark Tank Healthy Donut Brand Is Now
Doatnut rises in 2025 as Kimmy’s healthy donut brand expands after Shark Tank success
Kimmy from Oceanside, California, had a dream—and a donut. In 2024, she brought both to the Shark Tank stage and walked away with a deal that changed her life. Now in 2025, Doatnut is thriving, with a growing customer base, national attention, and big plans ahead.
What is Doatnut?
Doatnut is a health-focused donut made from groats, the purest form of oats. Created by Kimmy, a passionate baker and wellness advocate, each donut is gluten-free, dairy-free, and has only 90 calories.
She uses just five ingredients: groats, egg whites, sweet potato, monk fruit, and baking powder—keeping it simple, clean, and delicious.
The idea was born when Kimmy noticed how difficult it was to find nutritious snacks that actually tasted good. So, she set out to bake a donut that felt indulgent but was low in sugar, high in fiber, and made from wholesome ingredients—without breaking the bank.
What happened on Shark Tank?
When Kimmy pitched Doatnut on Shark Tank, she asked for $150,000 for 10% equity, valuing her business at $1.5 million.
While some Sharks bowed out due to early-stage concerns, Mark Cuban and Lori Greiner teamed up to offer her $200,000 for 30%, which Kimmy happily accepted.
The Sharks loved the taste, the story, and the health benefits—and the deal helped Doatnut explode online and in-store. According to Shark Tank Insights, traffic, sales, and social buzz surged after the episode aired.
Doatnut’s net worth in 2025
With an estimated yearly growth rate of 10%, Doatnut’s current valuation in 2025 is around $974,370—up from $667,000 when Kimmy struck her Shark Tank deal.
As her brand continues to gain traction, that number is expected to keep climbing.
Doatnut’s strong margins also caught the Sharks’ attention: Kimmy’s cost per donut is just $0.70–$0.80, while she sells each for $3.50. With improved distribution and brand awareness, she could easily raise prices and boost profits.
What makes Doatnut special?
Kimmy doesn’t just bake donuts—she handcrafts each one in her signature pink shop in Oceanside, grinding fresh oats daily.
Each donut is made to order, and shipped with a personal message recommending customers refrigerate or freeze for maximum freshness.
Doatnut is:
- Gluten-free & dairy-free
- 90 calories per donut
- No added sugar (sweetened with monk fruit and sweet potato)
- Packed with clean ingredients
- Made with groats, the most nutrient-rich form of oats
As highlighted in Forbes, Kimmy’s commitment to whole ingredients and clean baking has made Doatnut a standout in the functional food space.
Where is Doatnut now in 2025?
Today, Kimmy continues to bake daily at her Oceanside store and ships nationwide.
She has added new seasonal flavors and is working on expanding into retail. There’s buzz around possible partnerships with boutique fitness studios and health-conscious grocers.
While the brand remains small-batch and artisan in nature, plans for scaling are in motion—with the help of her Shark investors.
Kimmy’s story continues to inspire. From grinding oats by hand to landing a deal with Mark Cuban and Lori Greiner, she’s proving that health, flavor, and heart can all fit inside one donut.
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