Alix Earle Net Worth 2025: How Much Money Does Alix Earle Make?

Alix Earle is one of the biggest names in the TikTok world, and if you’ve spent even five minutes scrolling on the platform, chances are you’ve come across her videos. At just 24 years old, Alix has managed to turn her social media presence into a multimillion-dollar empire. With over 7 million followers and counting, a successful podcast, and major brand collaborations, she’s proving that influencer culture is more powerful than ever.

So, what’s her net worth, and how did she get here? Let’s break it all down.

Alix Earle’s Net Worth: The Big Number

According to Forbes, Alix Earle’s net worth is estimated to be around $8 million as of 2025. That’s an impressive figure for someone who skyrocketed to fame in such a short period of time. With high-profile brand deals, social media sponsorships, and new ventures, her wealth is only expected to grow in the coming years.

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But how exactly did she get here?

From College Graduate to Social Media Mogul

Alix’s journey to fame didn’t start with an overnight viral moment. Instead, it was a steady climb that began while she was still a student at the University of Miami, where she graduated in 2023. Her content, which includes her signature “get ready with me” (GRWM) videos, party vlogs, and refreshingly candid discussions on topics like mental health and acne, resonated with millions.

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One of the reasons fans love Alix? She keeps it real.

In a March 2023 interview with HollywoodLife, she talked about the importance of authenticity in social media. “I’ve shared the good, the bad, and the ugly because that’s just life and what makes us human,” she said. Unlike many influencers who only show the highlight reel, Alix isn’t afraid to get vulnerable, and that’s exactly why her audience trusts her.

A Wealthy Background, But a Self-Made Career

While Alix’s personal success is undeniable, it’s no secret that she comes from a well-off family. Her father, Thomas “TJ” Earle, runs a thriving construction business, and he also plays a role in managing her career.

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Her stepmother? That’s Ashley Dupré, who made headlines years ago as the former escort involved in the scandal with New York Governor Eliot Spitzer. While some might expect this kind of background to lead to controversy, Alix has always been open about her blended family dynamic, often featuring her sister Ashtin Earle and her half-siblings in her TikTok videos.

“We definitely have a very modern family,” she once said. “It’s normal for me to have my dad, my mom, and my stepmom all going on the same trips.”

Despite growing up in privilege, Alix didn’t rely solely on her family’s wealth to build her brand. She put in the work, leveraged her personality, and built her following authentically.

Beyond TikTok: Alix’s Business Moves

Alix’s influence isn’t just limited to short-form videos. She has also made a name for herself in the business and fashion worlds. In July 2024, she made her debut in the Sports Illustrated Swimsuit Issue, marking a major milestone in her modeling career.

She’s also passionate about supporting young entrepreneurs. In 2024, she launched an annual scholarship at Miami’s Herbert Business School, designed to help aspiring business students pursue their dreams.

With multiple revenue streams, including sponsorships, her podcast, and brand collaborations, it’s clear that Alix is thinking long-term about her career.

Who Is Alix Earle Dating?

Now, onto her personal life—because let’s be real, fans always want to know.

Alix is currently in a relationship with Braxton Berrios, an NFL player. The couple first sparked dating rumors in May 2023 when they were spotted together multiple times. Then, in October 2023, Alix confirmed their relationship in the most Gen Z way possible—via a TikTok video where she casually referred to him as her “boyfriend.”

Since then, they’ve been seen together at various events, and their relationship seems to be going strong.

What do you think about Alix’s rise to fame? Drop your thoughts in the comments!