Who Is Shannon Terry? On3 CEO Buys Back Rivals in Bold 2025 Sports Deal

On Wednesday, April 30, 2025, Nashville entrepreneur Shannon Terry announced a huge move in the world of sports media. Terry, the founder and CEO of On3, shared that he has acquired Rivals, a well-known sports recruiting website, from Yahoo Sports.

This is not just another business deal—it’s a full-circle moment for Terry. He co-founded Rivals back in 1996, sold it in 2007, and now, nearly 20 years later, he’s bringing it back under his leadership.

What Is Shannon Terry’s Background?

Shannon Terry is from Jackson County, Alabama. He played high school basketball at Woodville High School, then went on to play at Lipscomb University. He scored 1,628 points during his college career, which is the ninth-most in school history. He also served as co-captain of the team.

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After basketball, Terry found his passion in digital sports media. He has now built three successful sports media companies: Rivals, 247Sports, and On3.

What Is Shannon Terry’s Net Worth in 2025?

While Shannon Terry’s exact net worth is not publicly revealed, it is clear that he is a highly successful entrepreneur. His first big exit came in 2007 when Yahoo acquired Rivals for a reported $100 million. In 2015, he sold 247Sports to CBS Sports for an undisclosed amount.

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Given his multiple ventures and major deals, experts estimate that Terry is worth tens of millions of dollars, even though no official figure is available. At around 52 years old, he’s still very active in the business world and continues to grow his influence.

What Is the Latest Deal Between On3 and Yahoo Sports?

Terry’s company On3 has agreed to acquire Rivals from Yahoo Sports. As part of the deal, Yahoo Sports will take an ownership stake in On3’s parent company. Yahoo will also get a seat on On3’s board. This will allow both companies to work together on growing digital content, subscriptions, and user communities.

Terry shared the news himself on social media, saying:

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“Proud to announce we’re buying back Rivals… After a few detours, we’re finishing what we started.”

This move combines two of the biggest brands in the college sports and recruiting space.

What Will Happen to On3 and Rivals?

Starting before the 2025 football season, Rivals will focus fully on recruiting and high school sports. All of On3’s recruiting content and staff will move under the Rivals name. On3 will shift its focus to college sports, the transfer portal, NIL (name, image, and likeness), and data services.

Terry sees Rivals as a powerful brand with deep roots in college sports. He shared his excitement about investing more into high school recruiting, saying:

“Rivals is an icon in college sports and recruiting media… We look forward to taking Rivals to new heights.”

Why Is This Deal a Big Deal?

This is more than a business move. It’s personal for Shannon Terry. He helped build Rivals from the ground up, sold it, and now he’s back in charge. This shows his passion for sports media and his belief in the future of digital coverage.

It also highlights the growing value of sports recruiting platforms. With NIL rules and transfer portal activity increasing, fans want more content and more insight. Terry is placing himself at the center of this fast-changing market.

What’s Next for Shannon Terry?

With this move, Shannon Terry now controls two of the biggest names in recruiting—On3 and Rivals. His next challenge will be to bring them together in a way that keeps fans engaged and informed.

Terry says full integration will be done before the start of the 2025 football season. After that, fans can expect a bigger, better Rivals, and a more focused On3.

Final Thoughts

Shannon Terry has once again proven he is a visionary in sports business. From founding Rivals in the ‘90s to launching On3 in 2021, and now merging both, he continues to shape how fans experience college and high school sports.

This deal not only shows smart business but also tells a powerful story of returning to your roots and building something even stronger.

FAQs

How old is Shannon Terry in 2025?

He is approximately 52 years old.

What company did Shannon Terry just acquire?

He acquired Rivals from Yahoo Sports.

What is his net worth in 2025?

While it is not publicly revealed, it is estimated to be in the tens of millions.

What will happen to Rivals and On3?

Rivals will focus on recruiting and high school sports, while On3 will cover college sports, NIL, and data.

What is Shannon Terry known for?

He is the founder of Rivals, 247Sports, and On3, all major sports recruiting websites.