Tony Bloom Net Worth 2025: How Much Does Brighton Owner Tony Bloom Make?

When Tony Bloom took over Brighton & Hove Albion in 2009, the club was far from the Premier League powerhouse it is today. They were struggling in the lower leagues, bouncing between the third and fourth tiers, and playing in the modest Withdean Stadium. Fast forward to 2025, and Brighton is now a Premier League regular, competing in European tournaments and making smart transfers that continue to shake up the football world.

So, how did Tony Bloom do it? How did a man known for his poker skills and sports betting empire turn a struggling club into a footballing success story? Let’s dive into the fascinating journey of Brighton’s enigmatic owner, his wealth, and how his data-driven approach has changed the game.

Who Is Tony Bloom?

Born in March 1970, Tony Bloom (now 55 years old) comes from a family deeply connected to Brighton & Hove Albion. His grandfather was a director, and his uncle was once vice-chairman of the club. However, Bloom himself first gained fame not as a football figure, but as a professional poker player and sports betting entrepreneur.

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Nicknamed “The Lizard” in the poker world due to his calm demeanor, Bloom wasn’t just playing for fun—he was making a fortune. He turned his expertise in gambling and data analysis into a thriving business empire, which would later become the foundation of Brighton’s success.

Tony Bloom’s Wealth: How Rich Is He in 2025?

As of 2025, Tony Bloom’s estimated net worth stands at £1.6 billion ($2 billion). While his exact fortune is difficult to pinpoint, multiple sources have reported that his wealth has grown significantly due to his investments, sports analytics business, and Brighton’s rise in value.

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Bloom is not just a football club owner; he’s the mastermind behind StarLizard, a high-stakes betting consultancy firm. StarLizard uses data analytics to identify betting opportunities, selling insights to wealthy clients and using the knowledge to fuel Bloom’s own betting syndicates. The company’s cutting-edge statistical models also play a role in Brighton’s smart player recruitment strategy, ensuring they always sign high-value players who can be sold at a profit.

The Brighton Revolution: From Lower Leagues to the Premier League

When Bloom took control of Brighton in 2009, he acquired a 75% stake in the club and immediately set about revolutionizing its fortunes. Here’s how he did it:

1. Building the Amex Stadium

One of Bloom’s first major moves was funding the construction of the Amex Stadium, which opened in 2011. Costing around £93 million ($117m), the state-of-the-art stadium finally gave Brighton a permanent, modern home, ending their nomadic existence at temporary venues.

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This investment changed everything for the club, helping them attract better players, managers, and fans, ultimately setting the stage for their rise through the leagues.

2. Promotion to the Premier League

Brighton established themselves in the Championship before securing promotion to the Premier League in 2017 under manager Chris Hughton. Since then, the club has gone from survival mode to European competition, thanks to Bloom’s visionary approach.

3. Data-Driven Transfers

One of Bloom’s biggest strengths is his analytical approach to player recruitment. Rather than spending recklessly, Brighton’s scouting system—powered by StarLizard’s data insights—helps the club sign under-the-radar talent that later gets sold for massive profits.

Some of Brighton’s biggest success stories include:

• Moises Caicedo – Signed for £4.5m ($5.7m), sold to Chelsea for £100m ($126.8m)
• Ben White – Academy graduate sold to Arsenal for £50m ($62m)
• Marc Cucurella – Bought for £15m ($19m), sold to Chelsea for £62m ($77m)
• Alexis Mac Allister – Signed for £7m ($8.8m), sold to Liverpool for £35m ($44.4m)

4. Strategic Sales and Profitability

Brighton operates with a self-sustaining model, making smart player sales a key part of their strategy. This approach ensures that the club remains competitive while maintaining financial health.

Even in seasons where they have recorded financial losses, the club’s ability to cash in on top talents has allowed them to stay profitable in the long run. In 2024, Brighton recorded a net profit despite £270m ($336m) in losses from previous seasons, largely thanks to high-profile player sales.

Brighton’s Financial Growth: How Much Is the Club Worth?

Back in 2019, Brighton was valued at £224m ($279m). However, their Premier League success and player sales have significantly increased their worth.

Even though the club remains highly reliant on Bloom, Brighton has developed a model that many clubs aspire to replicate. As of 2025, Brighton is valued at around £450m ($570m), making them one of the most efficiently run clubs in the Premier League.

Will Tony Bloom Ever Sell Brighton?

With the club’s growing stature, many wonder if Bloom will ever sell Brighton to foreign investors. However, he has remained adamant that he is not interested in selling.

In a 2016 interview, Bloom admitted that several groups had expressed interest in buying the club, but he turned them down, stating:

“They, for sure, are interested in Brighton through third parties and different middle people. They’ve expressed an interest in taking over, and I’ve rejected it because I’ve no interest in doing so.”

That statement still seems to hold true today, as Bloom continues to steer Brighton towards a sustainable future.

What’s Next for Tony Bloom and Brighton?

With Brighton now a top-flight mainstay, what’s next for Tony Bloom? Here are some possibilities:

1. European Expansion

Brighton has already competed in European tournaments, and the next goal is likely to become a regular presence in Europe. This could mean challenging for Champions League spots in the near future.

2. Continued Smart Transfers

Brighton will continue using StarLizard’s analytics to scout undervalued talent, ensuring they remain one of the smartest clubs in the transfer market.

3. Strengthening Club Infrastructure

Investing in youth development and training facilities will be key for long-term sustainability.

A Mastermind Behind the Seagulls’ Success

At 55 years old, Tony Bloom has built Brighton into a Premier League force using the same principles that made him successful in poker and betting—strategy, patience, and calculated risks.

His £1.6 billion fortune ($2bn) means he doesn’t need to sell the club, and as long as he remains in charge, Brighton is in safe hands. With a commitment to smart investments and long-term planning, Bloom’s legacy is already secure as one of football’s most innovative owners.

For Brighton fans, the ride under Bloom has been nothing short of extraordinary—and the best may still be yet to come.