Sidney Crosby has been dominating hockey for nearly two decades, and in 2025, he’s showing no signs of slowing down. At 37 years old, Crosby just led Team Canada to a thrilling victory against Finland in the 4 Nations Face Off, proving once again that he’s still one of the best players in the world.
Fans are losing their minds over how well Crosby played in the tournament, with some calling it one of his best performances in years. But while Crosby’s on-ice greatness is undeniable, his off-ice success is just as impressive. With a net worth of $75 million, he’s one of the wealthiest and most respected athletes in hockey.
Let’s dive into his career earnings, brand deals, personal life, and what’s next for this legendary NHL superstar.
Still Dominating at 37: Sidney Crosby’s 2025 Success
Most players start slowing down by their mid-30s, but Crosby? Not a chance.
At 37 years old, he’s still captaining the Pittsburgh Penguins and leading Team Canada in major international tournaments. His performance at the 4 Nations Face Off just reminded everyone why he’s still one of the best. Whether it’s his elite playmaking, insane hockey IQ, or clutch performances, Crosby continues to prove why he’s a generational talent.
The crazy part? He’s not done yet.
With his contract extension on the table, Penguins fans can breathe easy—Sid the Kid isn’t leaving Pittsburgh anytime soon.
Sidney Crosby’s Net Worth in 2025
Crosby’s on-ice greatness has translated into major financial success. According to Celebrity Net Worth, as of 2025, his estimated net worth is $75 million.
How Did He Make His Fortune?
- Total NHL Career Earnings: $129 million
- Highest Paid Player in NHL History (at one point)
- Endorsements with major brands
- Massive long-term contracts with Pittsburgh Penguins
While a big chunk of his wealth comes from his salary, his endorsement deals and brand partnerships have played a huge role in building his fortune.
Crosby’s Massive NHL Contracts: $104.4 Million Deal & His 2025 Extension
Back in 2013, Crosby signed a 12-year contract with the Pittsburgh Penguins worth a whopping $104.4 million. That deal kept him with the team until 2025, ensuring he remained the face of the franchise.
New Contract Extension (2025): $17.4 Million
According to Spotrac, Crosby is expected to sign a contract extension worth $17.4 million.
- Annual Salary: $8.7 million
- Signing Bonus: $15.53 million
That means Penguins fans will get at least a few more years of Crosby leading the team, as they look to chase another Stanley Cup.
Crosby’s Endorsements: The Brands That Helped Him Build His Wealth
While his NHL salary is huge, Crosby’s endorsement deals have helped him become a global sports icon.
He’s worked with some of the biggest brands, including:
- Tim Hortons ☕
- Bell 📱
- Gatorade 🏒
- CCM Hockey 🏒
But one of his most iconic deals was with Reebok.
The Legendary Reebok Deal ($1.4M Per Year)
In 2010, Crosby made history when he signed a $1.4 million per year deal with Reebok, one of the biggest endorsement contracts in hockey history at the time.
Crosby’s ability to stay relevant and marketable has been key to his financial success, making him a household name far beyond hockey.
Sidney Crosby’s Personal Life: His Relationship with Kathy Leutner
Crosby has always been incredibly private about his personal life, especially his dating life.
However, according to The Sun, Crosby has been in a long-term relationship with Kathy Leutner, a model who has worked with fitness and fashion brands.
A Decade-Long Relationship, Away from the Spotlight
Crosby and Leutner have reportedly been together for over a decade, but they keep their relationship very private. Unlike many other athletes, Crosby isn’t one to post his personal life on social media or give interviews about his dating life.
That’s part of what makes him so respected—he keeps the focus on his game rather than the celebrity lifestyle.
What’s Next for Sidney Crosby?
At 37 years old, Crosby is still playing at an elite level, but naturally, fans are wondering—what’s next for him?
1. More NHL Years in Pittsburgh?
With his contract extension coming, Crosby will stay with the Penguins for the foreseeable future. The big question is: How many more years can he keep playing at this level?
If his current form is any indication, he still has several years of elite hockey left in him.
2. Another Stanley Cup?
Crosby has already won three Stanley Cups (2009, 2016, 2017), but could he add one more before retiring? Penguins fans certainly hope so.
3. A Future in Coaching or Management?
Many retired NHL stars move into coaching or front-office roles. Given Crosby’s deep knowledge of the game, it wouldn’t be surprising to see him take on a coaching or management role with the Penguins or Team Canada after he retires.
4. Legacy as One of the Greatest Ever
Regardless of what he does next, Crosby’s legacy is already secured. He’ll go down as:
🏆 One of the greatest NHL players of all time
🏆 A three-time Stanley Cup champion
🏆 One of the best captains in hockey history
🏆 An inspiration for young hockey players worldwide
Crosby’s Greatness Continues
Sidney Crosby is a once-in-a-generation player, and in 2025, he’s still proving why he’s one of the best.
✅ Leading Team Canada to victory at the 4 Nations Face Off
✅ Still a dominant force for the Pittsburgh Penguins
✅ A massive net worth of $75 million
✅ Biggest brand deals in hockey history
Even at 37 years old, Crosby continues to amaze fans and defy expectations. With his contract extension on the way, more success in Pittsburgh, and a future Hall of Fame induction all but guaranteed, the Crosby era is far from over.
Is Crosby the greatest player of his generation? How many more years do you think he’ll play? Drop your thoughts in the comments! 🏒🔥
