Sara Davies is a name that many recognize from her role as a prominent investor on BBC’s Dragon’s Den, but the entrepreneur’s story stretches far beyond the TV screens. With a thriving business empire, a stellar career in the crafting world, and a passion for helping other entrepreneurs, Sara has built an inspiring legacy. Let’s take a closer look at her journey to success, the incredible company she founded, and a peek into her personal life.
Who is Sara Davies?
Sara Davies is a multi-talented entrepreneur, television personality, and businesswoman. Born on April 23, 1984, in Coundon, County Durham, Sara’s story is nothing short of remarkable. While many of us are familiar with her from Dragon’s Den, her journey began long before the cameras started rolling.
At the age of just 21, while still studying at the University of York, Sara founded her business, Crafter’s Companion. The company, which specializes in crafting supplies, has become one of the biggest names in the industry today, selling to over 40 countries worldwide. But it wasn’t an overnight success. Sara’s breakthrough came with the creation of a product called The Enveloper, which took the crafting world by storm. The product was so successful that it sold over 8,000 units within the first 24 hours of its launch on the shopping channel Ideal World. From that moment on, Crafter’s Companion skyrocketed.
Sara graduated with a first-class honors degree, and by the time she received her diploma, she was already running a business with a turnover of over half a million pounds. Today, Crafter’s Companion is worth over £35 million and employs over 200 people across the globe, cementing Sara’s place as one of the most successful entrepreneurs of her generation.
What is Sara Davies’ Net Worth?
Given Sara’s massive success with Crafter’s Companion and her various TV appearances, it’s no surprise that her net worth is estimated to be around £37 million. Her fortune comes from the ongoing success of her business as well as her role as an investor on Dragon’s Den. Sara’s business acumen has also earned her accolades and recognition, including an MBE in 2016 for her services to the economy.
Her incredible journey is proof that dedication, passion, and innovation can lead to tremendous success. From a university student with a dream to building a multimillion-pound business empire, Sara has certainly made a name for herself.
Sara Davies’ Family and Personal Life
Sara’s personal life is as warm and grounded as her business achievements. She has been married to Simon Davies since 2007. The couple met when they were teenagers, and their relationship has been a pillar of support throughout Sara’s entrepreneurial journey. Simon is not only her husband but also a co-founder of Crafter’s Companion, which makes their partnership both personal and professional.
Together, they have two children—Oliver and Charlie. The family lives in a luxurious mansion in Teesside, North East England. While Sara enjoys the fruits of her hard work, she and Simon have differing views on how to share their wealth with their children. On a recent appearance on Loose Women, Sara revealed that while Simon wants to give their kids the things they could never have, Sara believes in giving them the same experiences they had growing up. It’s a thoughtful balance that speaks to their shared values and vision for their family.
Sara Davies on Dragon’s Den
Sara joined Dragon’s Den in 2019, replacing Jenny Campbell for the show’s seventeenth series. At the time, Sara expressed her excitement for the opportunity, saying she was eager to share her expertise with other entrepreneurs. She mentioned that she hoped to help them grow their businesses and take them to the next level.
When she stepped into the Dragon’s Den panel, Sara became the youngest-ever female investor in the history of the show. Her sharp business sense, along with her experience in building a successful company, quickly made her a fan favorite. She’s not just another tough investor; Sara brings empathy, insight, and a real desire to help businesses succeed. This dynamic, paired with her genuine enthusiasm, has made her a standout star on the show.
Strictly Come Dancing: A New Challenge
In 2021, Sara Davies stepped away from the boardroom to take on a new challenge—Strictly Come Dancing. Paired with professional dancer Aljaž Škorjanec, Sara showcased her dance moves and competed alongside some of the UK’s most talented celebrities. While they didn’t make it to the finals, her participation on the show was a testament to her willingness to push her boundaries and try new things, no matter how challenging.
Sara’s time on Strictly was a fun and exciting chapter in her life, and although she didn’t clinch the glitterball trophy, she gained a new set of fans who admired her charisma and determination.
What’s Next for Sara?
Sara’s career is far from over. In fact, she continues to grow in various areas of her life. She’s a regular on Dragon’s Den, where she helps fund and mentor up-and-coming businesses. The show’s 21st series, which aired in January 2024, saw Sara alongside original cast member Peter Jones, Deborah Meaden, and other notable investors. The show continues to inspire and educate entrepreneurs, and Sara is playing a crucial role in that process.
Additionally, Sara has appeared in Ultimate Wedding Planner, a BBC Two show where she joined Fred Sirieix and wedding expert Raj Somaiya to help wedding planners create the most beautiful and memorable ceremonies. With her sharp eye for detail and flair for creativity, Sara has proven time and again that she’s not just a businesswoman but a versatile personality as well.
