Piper Rockelle Net Worth 2025: YouTube Fame, Kidfluencer Scandal & Netflix Fallout

Piper Rockelle rose to internet stardom before she even hit her teens, but in 2025, her name is more tied to controversy than to content. As Netflix’s Bad Influence: The Dark Side of Kidfluencing shines a light on the darker side of child stardom, many are asking: how much is Piper Rockelle worth today, and how did she build her fortune?

What is Piper Rockelle’s net worth in 2025?

Piper Rockelle has an estimated net worth of $2 million in 2025.

Her net worth primarily stems from her massively successful YouTube channel, which once brought in hundreds of thousands of dollars per month. She also earned money from merchandise, music, acting roles, sponsored content, and fan meet-and-greets. However, her income has seen a significant dip after YouTube demonetised her channel in the wake of the controversy surrounding her mother and management team.

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What does Piper Rockelle do for a living?

Piper Rockelle is a YouTube creator, actress, dancer, and social media personality.

She began posting vlogs, challenges, and skits on YouTube in 2016 at just 8 years old. Her channel exploded in popularity when she formed ‘The Squad,’ a group of fellow young creators who appeared in her content. She also appeared in web series like Chicken Girls and Mani, further cementing her presence in the digital entertainment space.

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Despite a decline in views and engagement in recent years, Piper continues to post videos and share updates on Instagram and TikTok.

Piper Rockelle’s earnings explained

YouTube Revenue

At the height of her fame, Piper Rockelle’s YouTube channel reportedly earned over $600,000 per month, according to the L.A. Times. Her content ranged from challenges and pranks to scripted skits and lifestyle vlogs. With millions of views per video, she raked in large sums from ad revenue and sponsored placements.

In 2024, however, YouTube demonetised her channel, significantly affecting her earnings. This came after increased scrutiny surrounding how her content was produced, especially in light of legal action involving her mother.

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Sponsorships and Brand Deals

During her peak years, Piper landed lucrative brand deals thanks to her massive following on YouTube, Instagram, and TikTok. With over 12 million YouTube subscribers and millions of followers on other platforms, brands targeted her Gen Z audience through fashion, beauty, and lifestyle promotions.

Many of these deals were impacted following public controversy and platform restrictions.

Acting and Music

Piper starred in popular Brat TV series like Mani and Chicken Girls, and she’s also released music videos on YouTube, some of which gained millions of views. These projects, while not her primary income stream, helped diversify her earnings and expand her brand into the teen entertainment space.

Merchandise and Events

Piper launched her own line of branded merchandise and hosted fan events that added another stream of income. Her young fanbase frequently bought items like hoodies, phone cases, and accessories tied to her brand and “The Squad.”

Scandal and Legal Troubles: The Downfall of a Kidfluencer Empire

In 2022, Piper’s mother and manager, Tiffany Smith, was sued by 11 former Squad members, who alleged abuse and exploitation. These lawsuits claimed that Tiffany exercised inappropriate control over minors living in the Rockelle household to boost content output.

Though the parties reached a $1.85 million settlement, the case attracted widespread criticism. Even pop star Pink publicly questioned the nature of Piper’s online presence, sparking further debate about child influencers and parental control.

Netflix’s 2025 documentary Bad Influence revisits these claims, bringing renewed attention to the family. Though Piper and her mother do not appear in the film, Tiffany’s sister does.

Where is Piper Rockelle now?

Piper is still active on social media, but her influence has waned. Her videos don’t receive the same level of engagement as they did during her peak, and much of the audience has aged out or shifted away due to the surrounding controversy.

She continues to create content, often directed and filmed by her mother Tiffany and longtime collaborator Hunter Hill. However, following demonetisation and ongoing reputational damage, her revenue and visibility have both declined.