Paul Rudd’s ‘This Is 50’ Poster Is Going Viral – But Is It Actually Real?
Fans are freaking out over a poster for a sequel to This Is 40, but there’s more to the story than meets the eye.
A new poster for a movie called This Is 50, starring Paul Rudd and Leslie Mann, has sent fans into a frenzy online. After the huge success of This Is 40, the idea of a follow-up about midlife adventures at 50 has everyone asking: is this poster a real promo or just a clever fan creation?
Let’s break down why so many people thought it was the real deal — and what’s really going on behind the scenes.
The Viral Poster That Fooled the Internet
On August 26, 2025, a Facebook page called YODA BBY ABY shared a bold and colorful poster that quickly made the rounds. The image shows Paul Rudd in his classic white tee, flashing his signature smirk. Right beside him is Leslie Mann, rocking bright red lipstick and looking every bit the part of a returning lead. The poster promises laughs, heart, and even teases a “fresh chapter of love, aging, and unexpected adventures.”
To fans of Judd Apatow’s This Is 40, the poster looked totally legit. It even claimed the movie would be coming soon from the makers of Knocked Up, the original film that launched the franchise. The layout, colors, and actor expressions felt on-brand — even if the background looked a little too perfect, possibly AI-generated.
But despite how convincing it seemed, the poster isn’t real.
So… Is ‘This Is 50’ Actually Happening?
Right now, This Is 50 hasn’t been officially confirmed. There’s no production schedule, no release date, and no studio announcement about it being greenlit. Paul Rudd and Leslie Mann haven’t signed on for a sequel either, at least not publicly.
However, the idea for This Is 50 isn’t just internet fantasy. Director Judd Apatow has talked about it before. In a 2023 interview with The Playlist, Apatow shared that he was brainstorming ideas for a sequel. He even had a title in mind and mentioned he was outlining it “on the side.”
Apatow said he’d love to bring the story back a decade later but joked that his family’s availability was a big factor, adding, “Their schedules are getting tight.”
Why Fans Are Still Holding Out Hope
Even though there’s no solid confirmation, fans aren’t ready to let go of the idea just yet. With This Is 40 becoming a cult favorite for its brutally honest (and hilarious) take on marriage, parenting, and aging, the idea of a midlife sequel is more than welcome.
Many believe Apatow could surprise-drop the project, especially with how well older franchises are being revived today. Plus, the internet’s reaction to the fake poster proves that the demand is absolutely there.
Until something official comes out, the This Is 50 poster will remain a very convincing piece of fan art — and a fun reminder of how much people love Paul Rudd aging (gracefully) into new roles.
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