Painted Pretzel Net Worth 2025: Shark Tank Deal, Revenue Growth & Sweet Success

The Painted Pretzel’s net worth in 2025 reflects a sweet success story fueled by hustle, heart, and a Shark Tank deal that paid off big. What started as a mom’s kitchen project has turned into a thriving dessert business with national reach, thanks in large part to a pivotal partnership with Mark Cuban.

Here’s a closer look at The Painted Pretzel’s growth, revenue milestones, and how Raven Thomas turned chocolate-covered snacks into a million-dollar brand.

What is The Painted Pretzel’s net worth in 2025?

The Painted Pretzel has an estimated business valuation of $4–5 million in 2025, with annual revenue reportedly reaching around $1 million.

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After securing a deal on Shark Tank—$100,000 for 25% equity with Mark Cuban—the company scaled quickly. Raven Thomas used the capital and strategic backing to expand operations, secure retail placement, and open a physical storefront in Scottsdale, Arizona.

What does The Painted Pretzel do for a living?

The Painted Pretzel is a specialty snack company that sells gourmet chocolate-covered pretzels in a variety of flavors. Founded by Raven Thomas, the brand thrives on direct-to-consumer sales through its website, seasonal retail orders, and gift services.

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What started as a small home business for friends and family quickly transformed into a full-fledged company—thanks to corporate orders from Neiman Marcus, Sam’s Club, and Landmark Theaters, along with online holiday gift sales.

The Painted Pretzel’s earnings explained

The Painted Pretzel earns money through:

• Online Sales – A major revenue stream via the company’s website, offering pretzel assortments, corporate gifts, and holiday bundles
• Retail Distribution – Partnerships with brands like Neiman Marcus and Sam’s Club help with large seasonal orders
• Mark Cuban’s Properties – The pretzels are sold in Cuban-owned businesses like Landmark Theaters and Dallas Mavericks concessions
• Brick-and-Mortar Sales – Raven operates a Scottsdale-based retail store offering in-person purchases
• Fundraisers & Events – The brand also caters to corporate gifting and fundraising programs

Thanks to the Shark Tank exposure and continued demand, the brand maintains solid annual sales, with peak seasons during holidays.

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A small idea turned million-dollar hustle

When Raven Thomas walked into the Shark Tank, she had a passion project and $140,000 in pending orders—but no capital to fulfill them. Mark Cuban saw the vision and stepped in. That deal not only saved the business but helped turn it into a profitable operation.

With Cuban’s backing and Raven’s creativity, The Painted Pretzel went from home-kitchen hustle to a nationwide dessert brand. Today, it thrives both online and in stores, proving that a simple idea—when executed well—can become a sweet success.