Lamar Jackson Net Worth 2025: NFL Salary, Endorsements & Investments

Lamar Jackson’s net worth in 2025 reflects the journey of a generational talent who turned speed, grit, and unmatched playmaking into NFL superstardom and multi-million-dollar deals. From Heisman history to MVP honors and massive contracts, the Baltimore Ravens quarterback is building a legacy on and off the field.

Let’s break down Lamar Jackson’s contract earnings, brand endorsements, and how he’s turning highlight reels into hard cash.

What is Lamar Jackson’s net worth in 2025?

Lamar Jackson has an estimated net worth of $40 million in 2025.
This number comes from a mix of NFL salaries, endorsements, and business ventures. According to Spotrac, Jackson signed a five-year, $260 million contract extension with the Ravens in 2023, with an average annual salary of $52 million—one of the biggest deals in league history.

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As of early 2025, Jackson has earned over $144 million in career earnings, with plenty more guaranteed through the life of his contract.

What does Lamar Jackson do for a living?

Lamar Jackson is a professional NFL quarterback for the Baltimore Ravens.

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He earns money through football contracts, endorsement deals, and personal business investments. Jackson is also the founder of Era 8 Apparel, his personal clothing brand, and has made investments in the food and lifestyle space.

In addition to his on-field success, Lamar has a strong brand presence—he was the cover athlete for Madden 2021, and he’s appeared in commercials for Oakley, Pizza Hut, and NFL Pro Era, a virtual reality simulation series.

Lamar Jackson’s earnings explained

Lamar Jackson earns money through:

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• NFL Salary – $260 million deal with the Baltimore Ravens, $52M average annual value
• Endorsements – Oakley, Madden NFL, Pizza Hut, NFL Pro Era, and more
• Business Ventures – Owner of Era 8 Apparel and investor in Play Action Soulfood and More
• Career Bonuses & Awards – Two-time MVP, four-time Pro Bowler, and performance incentives
• Media Appearances – Cover athlete for Madden 21 and guest spots on branded campaigns

Jackson also owns luxury vehicles like a Rolls-Royce Wraith and Mercedes-Benz SL500, and he’s as charitable as he is electric—supporting causes like mental health awareness through his Forever Dreamers Foundation.

From Florida standout to NFL MVP, Lamar Jackson’s story is still being written—but the financial chapters are already legendary.