Kristin Juszczyk Opens Up About Taylor Swift Moment That Changed Everything

Kristin Juszczyk, wife of San Francisco 49ers fullback Kyle Juszczyk, is getting real about the unexpected viral moment that put her fashion career in the spotlight. It all started when Taylor Swift showed up to a Kansas City Chiefs game in a custom-made puffer jacket that got everyone talking — and yes, Kristin was the designer behind it.

The jacket, decked out in Chiefs colors and Travis Kelce’s jersey number, made waves across social media. But for Kristin, it wasn’t just about the hype. It marked a turning point in a journey she had been working toward for years.

How did Kristin’s design go viral?

Taylor Swift wore the jacket while cheering on her boyfriend, Travis Kelce, and instantly, all eyes were on what she was wearing. Fans wanted to know where it came from. Media outlets covered the outfit in detail. And that’s when Kristin’s name started trending.

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It turns out Kristin had already been building a name for herself in the fashion world. But having Taylor Swift wear one of her designs? That was a whole new level of recognition.

“I’ve been working really hard for the past couple years designing,” she said in an interview with Madz Dizon of Athlon Sports. “So it’s really exciting to see other people embrace the designs.”

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What does the moment mean to her?

For Kristin, the attention wasn’t just a lucky break. It was validation for years of hard work and hustle.

She admitted she’s been pushing herself to get her designs out there in front of as many people as possible. Seeing public figures and everyday fans support her work has been deeply rewarding.

“I feel encouraged and excited,” she said. “To see it getting embraced by other people is really exciting.”

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This moment wasn’t just about Taylor Swift. It showed Kristin that people were really starting to notice her vision and creativity — and that was huge.

Who else has worn her designs?

Kristin’s client list is growing fast. Besides Taylor Swift, she’s designed custom pieces for other high-profile women in sports and entertainment.

Brittany Mahomes, wife of Chiefs quarterback Patrick Mahomes, has been seen in her creations. Claire Kittle, wife of 49ers star George Kittle, is another fan. Even Olympic gymnast Simone Biles has rocked a custom look by Kristin.

These moments helped cement Kristin’s place in the fashion conversation — especially among the NFL’s inner circle of stylish WAGs and celebrity fans.

What’s next for Kristin?

With momentum on her side, Kristin recently launched her own clothing line, Off Season, in partnership with British entrepreneur Emma Grede. The brand reflects her sporty, edgy aesthetic and blends her background in sports culture with high fashion flair.

Launching Off Season felt like the natural next step. Kristin has always blended her love of sports with her passion for fashion. Now she’s turning that blend into a business — and doing it with confidence.

Kristin Juszczyk may have started her design journey quietly, but she’s stepping into the spotlight with purpose. Thanks to a viral Taylor Swift moment and years of behind-the-scenes effort, her fashion career is finally getting the attention it deserves.