JoJo Siwa Net Worth 2025: How Rich is Dance Moms star?

JoJo Siwa has evolved from a child star with big bows and glitter into a full-blown entertainment mogul. Known for her high-energy personality, colorful fashion, and entrepreneurial drive, JoJo remains one of the most recognizable young celebrities in the world. So, here’s everything you need to know about JoJo Siwa’s net worth in 2025.

What is JoJo Siwa’s net worth in 2025?

JoJo Siwa has an estimated net worth of $20 million in 2025.

Her wealth comes from a mix of reality TV appearances, chart-topping music singles, an expansive merchandise empire, acting roles, and YouTube ad revenue. She has also made millions through live tours and licensing deals, most notably through her line of signature bows and branded products.

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In 2025, JoJo sold her lavish Tarzana mansion for $4.1 million, which she originally purchased for $3.5 million at just 16 years old. The sale reflects her growing shift toward adulthood and a new phase in her career, as she continues to rebrand herself from a kid-friendly icon to a mature entertainer.

What does JoJo Siwa do for a living?

JoJo Siwa is a singer, dancer, actress, content creator, and entrepreneur.

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She first gained national attention on Dance Moms and quickly capitalized on her fame through music videos, live tours, and Nickelodeon shows. In 2021, she made headlines on Dancing with the Stars for being part of the show’s first same-sex dance duo. Since then, she’s expanded her platform as an LGBTQ+ role model while continuing to perform and create content across YouTube, television, and streaming platforms.

JoJo Siwa’s earnings explained

JoJo Siwa earns money through multiple revenue streams, including merchandise, music, television, and real estate.

• Merchandise Sales: Her signature bows, sold in major retailers, have reportedly moved over 40 million units. While exact profits remain private, conservative estimates suggest she earned around $8 million after taxes from bows alone.
• Music and Touring: Siwa’s singles like “Boomerang” and “Kid in a Candy Store” built a global fanbase. Her D.R.E.A.M. tour in 2019-2020 sold out arenas across the U.S., U.K., and Australia.
• TV & Film Roles: JoJo has appeared in The J Team, The Angry Birds Movie 2, and several Nickelodeon specials, as well as guest-starring on popular shows like The Masked Singer and So You Think You Can Dance.
• YouTube Revenue: With millions of subscribers and billions of views, her channel generates significant ad income, brand sponsorships, and fan engagement.
• Real Estate: Siwa’s investment in real estate also added to her net worth. Her fun-filled LA mansion with its famous “candy bar” and in-home 7-Eleven replica became viral sensations.