Few figures in the NFL command as much attention and influence as Jerry Jones, the long-standing owner, president, and general manager of the Dallas Cowboys. Whether you’re a die-hard Cowboys fan or just a casual follower of football, chances are you’ve heard Jones’ name pop up in headlines over the years. His larger-than-life personality, business acumen, and relentless drive have turned the Cowboys into one of the most valuable sports franchises in the world. But who is Jerry Jones, and how did he build his empire?
Early Life and the Foundation of a Visionary
Jerry Jones was born on October 13, 1942, in Los Angeles, California, but he was raised in North Little Rock, Arkansas. Even as a young boy, Jones exhibited a competitive spirit and a knack for leadership. His father, Pat Jones, owned an insurance company, and from an early age, Jerry was exposed to the world of business.
Jones attended North Little Rock High School, where he played football and was known for his athleticism and tenacity. He later earned a scholarship to play as an offensive lineman for the University of Arkansas. Jones’ time with the Razorbacks was transformative, as he became co-captain of the 1964 national championship team. This period not only honed his skills on the field but also instilled in him a deep understanding of teamwork and perseverance—qualities that would serve him well in the business world.
The Road to NFL Ownership
After college, Jones flirted with the idea of coaching, but his ambitions soon pivoted toward the business arena. His first major venture was in the oil and gas industry. In the early 1970s, Jones founded Jones Oil and Land Lease, a company that became highly successful during the energy boom. His sharp instincts and risk-taking approach allowed him to amass a significant fortune.
By the late 1980s, Jones set his sights on the NFL. In 1989, he made his move, purchasing the Dallas Cowboys for $140 million—a price that many thought was excessive at the time. The Cowboys were struggling both financially and on the field, but Jones saw potential where others saw problems.
Transforming the Cowboys into “America’s Team”
One of Jones’ first and most controversial decisions as owner was firing legendary coach Tom Landry. It was a bold and unpopular move, but Jones knew that to revive the franchise, drastic changes were necessary. He brought in Jimmy Johnson, his former Arkansas teammate, as head coach. This partnership paid off quickly. By the early 1990s, the Cowboys were back on top, winning three Super Bowls in four years (1992, 1993, and 1995).
Jones’ hands-on approach to running the team set him apart from other owners. As general manager, he was involved in everything from player acquisitions to marketing strategies. His aggressive pursuit of talent, willingness to spend big, and eye for branding helped catapult the Cowboys to unprecedented success both on and off the field.
The Business of Football
Jerry Jones didn’t just transform the Cowboys’ performance—he revolutionized how NFL teams operate as businesses. Under his leadership, the Cowboys became the first NFL team to strike lucrative endorsement deals and partnerships. Jones’ foresight in building AT&T Stadium, a state-of-the-art facility often referred to as “The Death Star,” further solidified the Cowboys’ place as a global sports powerhouse.
As of 2025, Jerry Jones is 82 years old and shows no signs of slowing down. His estimated net worth stands at a staggering $14 billion, according to Forbes. The Cowboys alone are valued at over $9 billion, making them the most valuable franchise in sports. Jones’ wealth stems not only from the Cowboys but also from his diverse investments in oil, real estate, and hospitality.
Family and Personal Life
Jones is a family man at heart. He and his wife, Eugenia “Gene” Jones, have been married since 1963. The couple has three children—Stephen, Charlotte, and Jerry Jr.—all of whom play significant roles within the Cowboys organization. Stephen serves as the Cowboys’ chief operating officer, Charlotte oversees the business operations, and Jerry Jr. handles marketing and sales.
Despite his demanding schedule, Jones remains deeply involved in charitable work. The Gene and Jerry Jones Family Foundation supports numerous causes, ranging from children’s hospitals to educational initiatives in the Dallas-Fort Worth area.
Controversies and Criticism
Of course, no story about Jerry Jones would be complete without addressing the controversies. Jones’ tenure as Cowboys owner has been marked by his outspoken nature and willingness to push boundaries. His involvement in player personnel decisions has occasionally drawn criticism, with some arguing that his hands-on style hampers the team’s success.
Jones has also been at the center of several high-profile disputes with the NFL, including battles over television rights, player conduct policies, and collective bargaining agreements. Yet, through it all, Jones has remained unapologetically himself—a businessman who plays to win.
The Legacy of Jerry Jones
As Jerry Jones enters his 36th year as owner of the Cowboys, his legacy is already cemented. Few individuals have had such a profound impact on both the business and competitive aspects of the NFL. Jones’ ability to turn a struggling franchise into the most recognizable brand in sports is a testament to his vision, perseverance, and unrelenting drive.
Looking ahead, the future of the Cowboys will inevitably remain intertwined with the Jones family. Whether or not the Cowboys add more Lombardi Trophies to their collection, one thing is certain: Jerry Jones’ influence on the game of football will be felt for generations to come.
In the ever-changing landscape of professional sports, Jones’ story serves as a reminder that sometimes, you have to take risks to achieve greatness. And for Jerry Jones, the gamble paid off—big time.
