Giannis Antetokounmpo Contract and Salary: How the ‘Greek Freak’ Is Dominating On and Off the Court

Giannis Antetokounmpo isn’t just racking up points in the NBA — he’s stacking millions off the court too. From high-powered contracts to brand collaborations that stretch across the globe, Giannis has built an empire just as impressive as his game. So, what’s the real story behind his money moves? Let’s take a closer look.

How Much Is Giannis Antetokounmpo’s NBA Salary?

The Milwaukee Bucks know the value of keeping their superstar happy — and they’ve paid accordingly.

According to official NBA reports, in October 2023, Giannis signed a three-year contract extension worth $186 million.
Here’s what that deal looks like:

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• 2025–26 season: $57.6 million
• 2026–27 season: $62.2 million
• 2027–28 season: $66.8 million (player option)

When you add it all up, Giannis is set to earn around $281 million over the next five years. Not too shabby for a kid who once sold goods on the streets of Athens!

This new deal replaced his previous contract, giving the Bucks security and giving Giannis a major financial boost starting with the 2025–26 season.

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(Source: NBA Contract Announcements)

How Has Giannis Antetokounmpo Expanded His Brand Outside Basketball?

Giannis isn’t just a force on the hardwood. Off the court, he’s turned his name into a global brand, partnering with some of the biggest companies out there.

Here’s a quick look at his major brand deals:

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• Nike: Signed a $10 million-per-year deal starting in 2017. His signature shoe line, the Zoom Freak, has released seven editions as of April 2025.
• Google: Promoted the Pixel 6 in 2021, appearing in commercials (including a Super Bowl ad) showcasing the phone’s unique features.
• WhatsApp: Became their first-ever global ambassador in February 2022, linking his Nigerian heritage with the brand’s international image.
• Budweiser: Partnered with his brother Thanasis in the inspiring “Never Dream Alone” global campaign in 2021.
• JBL: Launched the “Freak Edition” limited headphones collection in 2021, featuring designs inspired by his Greek-Nigerian roots.
• Hulu: Joined the “Hulu Has Live Sports” campaign, showing his fun and playful side with giant green slippers!

(Sources: Nike press releases, Google Super Bowl Campaign, WhatsApp Global Announcement)

What Is Giannis Antetokounmpo’s Net Worth in 2025?

As of January 2025, Giannis Antetokounmpo’s estimated net worth stands at a whopping $93.8 million.

And that number is still growing — thanks to:

• His massive NBA contracts
• Endorsements
• Strategic investments in businesses and startups

(Source: Celebrity Financial Reports 2025)

What Companies Has Giannis Invested In?

Beyond brand partnerships, Giannis is also playing smart with his money by investing in emerging businesses.

Some of his notable investments include:

• Ready Nutrition: His first major brand investment in 2020, focusing on sports drinks and snacks.
• Flexpower: A wellness brand specializing in scent-free pain relief products.
• Greek Freak Brand: His personal line offering products like backpacks and apparel, built around his “Greek Freak” trademark.

These moves show that Giannis isn’t just thinking about life after basketball — he’s building a financial dynasty right now.

What Makes Giannis Different from Other NBA Superstars?

What sets Giannis apart isn’t just his on-court dominance — it’s his approach to growth.

• He remains humble, often speaking about his upbringing and values.
• He’s selective with brand deals, choosing those that match his personality and story.
• He invests thoughtfully, not just spending but building equity in companies he believes in.

That’s the real key to why Giannis is on track to become one of the most influential — and wealthy — athletes of his generation.