Emma Grede has defied all odds to become one of the most influential female entrepreneurs of our time. At 42 years old (born in 1982), she has built a fashion and business empire, proving that grit, vision, and sheer determination can lead to monumental success—even without a college degree.
From humble beginnings—where she collected spare change just to buy fashion magazines—to becoming a driving force behind the Kardashian-Jenner business dynasty, Grede’s story is one of resilience, innovation, and breaking barriers.
Let’s take a deep dive into her journey, business ventures, family life, and why she continues to be a trailblazer in 2025.
A Childhood Fueled by Ambition
Emma Grede grew up in London, England, in a working-class household where her love for fashion and business took root at a young age. As a child, she would save up coins just to buy fashion magazines, immersing herself in an industry she was determined to be a part of. Unlike many industry leaders who took the traditional path of attending prestigious fashion schools, Grede skipped university altogether. Instead, she relied on hustle, instinct, and an unwavering work ethic to carve her own lane.
The Business Empire: Skims, Good American & More
Grede’s entrepreneurial breakthrough came when she co-founded Good American in 2016 with Khloé Kardashian. The denim brand, which prioritizes size inclusivity and body positivity, was an instant success, generating $1 million in sales on its first day.
Her biggest business move, however, came when she became the founding partner and chief product officer of Skims, the revolutionary shapewear brand co-founded with Kim Kardashian.
- Skims’ valuation skyrocketed to $3.2 billion in 2022, and Grede holds a nearly 8% stake, which makes up a significant portion of her wealth.
- She also owns roughly 23% of Good American, ensuring that her influence in the fashion world remains unmatched.
- Additionally, she has a 22% stake in Safely, a home cleaning product line she co-founded with Kris Jenner, and smaller shares in brands like Frame and Brady—a company launched by her husband Jens Grede and NFL legend Tom Brady.
Net Worth in 2025: A Self-Made Powerhouse
As of 2025, Emma Grede’s net worth stands at an estimated $360 million, placing her firmly on the list of the wealthiest self-made women in the U.S., alongside Kim Kardashian and Kris Jenner. Her portfolio of investments and business ventures continues to grow, solidifying her status as a major force in the industry.
Who Is Emma Grede’s Husband?
While Grede is a powerhouse in the boardroom, she’s equally devoted to her family life. She has been happily married to Jens Grede, a Swedish entrepreneur, for over a decade. The couple shares a strong partnership in both business and life, with Jens also playing a significant role in Skims and Good American’s success.
Together, they have four children, and despite their high-profile business commitments, family remains at the center of everything they do. In interviews, Grede has often credited her ability to balance motherhood and entrepreneurship to careful planning, a strong support system, and a drive to set an example for her children.
Making an Impact Beyond Business
Grede isn’t just about building billion-dollar brands—she is also a staunch advocate for underrepresented communities. Her role as a guest judge on ‘Shark Tank’ wasn’t just about spotting the next great business idea; it was about bringing attention to Black-owned businesses that struggle to get funding.
She also serves as the chairwoman of the 15 Percent Pledge, a movement that encourages major retailers to dedicate at least 15% of their shelf space to Black-owned businesses. This initiative was launched in the wake of George Floyd’s tragic death in 2020, and Grede has continued to push for long-term change in the corporate and fashion sectors.
What’s Next for Emma Grede?
With Skims continuing to dominate the shapewear market, Good American expanding its reach, and Safely making waves in home cleaning, Emma Grede shows no signs of slowing down in 2025. She remains one of the world’s most powerful female business leaders, proving that self-made success is possible for those willing to put in the work.
Her story is a testament to perseverance, vision, and the power of thinking big—and she’s far from done making history.
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