Clare Yardley Joins Enigma as Creative Services Head

Clare Yardley is stepping into a major new role.

After ten years at BMF Australia, she’s now the Head of Creative Services at Enigma. It’s a big move. And it’s one that reflects just how serious Enigma is about building strong, reliable creative teams.

This isn’t just a title. It’s a leadership spot that touches the heart of how work gets done.

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A growing creative team

Yardley’s appointment follows a string of big hires at Enigma. Simon Lee came on as Chief Creative Officer in March. Aldo Ferretto took on the role of Creative Director and Head of Art in June. Now with Yardley, the agency is rounding out a leadership group focused on making creativity work smarter.

Simon Lee didn’t hold back with his praise. He called Yardley “the emotionally intelligent oil that keeps an agency humming.” That says a lot about her role. It’s not just about structure. It’s about energy, empathy, and the way teams move together.

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Focused on workflow

Yardley herself said she was drawn to Enigma’s focus on workflow. That’s rare. Most people chase the flashy work. Yardley is chasing how that work actually comes together. That kind of thinking sets the tone for how projects get built, start to finish.

With teams across Sydney, Newcastle, and Brisbane, and clients ranging from national brands to government partners, Enigma is clearly scaling up. Yardley’s leadership could help make sure the agency grows without losing its creative core.