If there’s one thing we’ve learned over the years, it’s that Canelo Alvarez plays by his own rules. The Mexican boxing legend has never been one to follow conventional paths, and once again, he’s got the entire boxing world guessing. Just when fans thought they were getting a dream fight between Canelo and Terence Crawford, everything changed. Reports broke that the fight was canceled, leaving everyone wondering—what’s next?
And now, according to Matchroom Boxing chairman Eddie Hearn, the answer might be more shocking than anyone expected: Canelo Alvarez vs. Jake Paul is happening.
Why Is Canelo Fighting Jake Paul?
Let’s be real—this is not the fight hardcore boxing fans were hoping for. But if there’s one thing we’ve learned in the modern boxing landscape, it’s that money talks.
Hearn, who has been involved in some of the biggest fights in recent history, explained why Alvarez chose Paul over Crawford. It all comes down to star power and financial gain. Terence Crawford, despite being one of the greatest fighters in the world, isn’t the global megastar he should be. Jake Paul, on the other hand, is an internet sensation turned boxer with a massive following and undeniable marketability.
“I don’t blame Canelo Alvarez because financially the bigger fight is Canelo-Jake Paul. Because in that fight, you’ve got two big stars. In the other fight, you’ve got two great fighters. One big star and Terence Crawford, who should be a big star, but the reality is he isn’t.” – Eddie Hearn
Like it or not, this fight will generate millions of pay-per-view buys, and Canelo knows it. At 34 years old, he’s looking for the biggest paydays as he enters the later stages of his career.
Canelo’s Career and Personal Life
Canelo Alvarez, born Santos Saúl Álvarez Barragán in Guadalajara, Mexico, has built a legendary career over the past two decades. Since turning pro at just 15 years old, he has faced and beaten some of the best fighters in the world, collecting multiple world championships in four weight classes.
Outside of the ring, Canelo is a devoted family man. He is married to Fernanda Gómez, and the couple shares a daughter. Despite his fame and fortune, he remains grounded, often seen spending time with his family and giving back to his community in Mexico.
As of 2025, Canelo’s net worth is estimated at $250 million, thanks to lucrative fight purses, endorsement deals, and business ventures. His decision to fight Jake Paul isn’t just about making money—it’s about maximizing the financial opportunities before he eventually retires.
Will the Fight Be Competitive?
There’s no doubt that Canelo is leagues ahead of Jake Paul in terms of skill. But Paul, for all the criticism he gets, has shown real dedication to boxing. He has improved dramatically since first stepping into the ring, with wins over former UFC fighters and even legitimate boxers.
That being said, Canelo is still Canelo. He has faced elite opponents like Floyd Mayweather, Gennady Golovkin, and Dmitry Bivol. Paul may be a big name, but he’s never been in the ring with a fighter of Canelo’s caliber.
The Bigger Picture: Boxing’s Entertainment Shift
This fight is another example of how boxing is evolving into a mix of sport and entertainment. Purists might hate it, but casual fans love it. The reality is, fights like Canelo vs. Jake Paul bring more attention to the sport—whether that’s a good thing or not is up for debate.
Even Eddie Hearn admitted that while he understands the frustration from fans, he’ll still be watching the fight—and let’s be honest, so will millions of others.
So, is this fight happening? It sure looks like it. And love it or hate it, the numbers will speak for themselves.