Alan Pace Net Worth 2025: Burnley FC, ALK Capital & the Business of Football

Alan Pace may not be a household name in every living room just yet, but in the world of English football—and particularly among Burnley FC fans—his impact is undeniable. As chairman of Burnley since 2020, Pace has overseen dramatic transformations both on and off the pitch. With a background in finance and sports investment, he’s become one of the most talked-about figures in the Championship and Premier League circles. So naturally, fans are curious: how much is Alan Pace worth? Let’s take a closer look.

What is Alan Pace’s net worth in 2025?

While Alan Pace’s exact net worth remains undisclosed, his financial activities and ownership status suggest significant wealth.

Pace is the managing partner of ALK Capital, a U.S.-based sports investment firm that acquired a controlling stake in Burnley FC. The firm’s purchase of the club reportedly involved deals worth over £200 million, pointing to substantial resources behind the scenes. While we don’t have a definitive number, it’s clear that Pace has both capital and ambition.

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What does Alan Pace do for a living?

Alan Pace is a sports executive, investor, and financial strategist, most notably known as the chairman of Burnley Football Club.

Alan Pace’s earnings explained — how does he make money?

Alan Pace earns money through private equity investments, sports team ownership, and executive leadership roles in financial services.

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Sports Investment & Burnley FC:
Pace rose to prominence in the UK football scene when ALK Capital took over Burnley FC in December 2020. Under his leadership, Burnley has shifted toward a data-driven, modern management style—emphasizing analytics, financial prudence, and long-term planning.

While Burnley’s initial relegation in 2022 under Vincent Kompany was a blow, Pace doubled down on his vision. The appointment of a new head coach and a strategic rebuilding of the squad paid off—Burnley secured promotion back to the Premier League in 2024–2025 with two games to spare. Pace was even seen celebrating on the pitch, showing just how hands-on and emotionally invested he is.

Club ownership in top-tier football is not only a passion project but can also be a serious financial venture. With media rights, ticket sales, merchandise, and sponsorship revenues, Burnley’s value has likely increased since the promotion—further boosting the long-term value of ALK Capital’s investment.

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Finance & Private Equity:
Before football, Pace built a strong foundation in the finance world. He previously worked in investment banking and capital markets, including leadership roles in the U.S. financial sector. His transition to sports investments wasn’t random—it was calculated and based on market potential and asset growth.

He co-founded ALK Capital, which specializes in strategic investments in sports, media, and entertainment properties. The firm not only acquired Burnley but has plans for expansion into other global sporting sectors.

Other Ventures:
Although much of his business activity remains private, Alan Pace is known for being involved in technology-backed sports ventures and real estate. These side businesses further diversify his portfolio, adding to an already strong financial standing.