A Quick New Business Survival Guide for 2025

Invest in Modern Technology

No business today can even think about getting ahead without some investment in technology. Purely from a business standpoint, this means secure computing, working with payment processors, and investing in a swanky POS system with all the bells and whistles. But what is a POS system? Point of Sales is the physical hardware and software for completing a transaction. For example, a cash register that has custom features related to your products and services.

Have an Adaptable Plan

You will hear everyone state how important a business plan is. For the most part, this is true, but what the plan needs to include is different for each venture. Every company has different goals and plans, and the mission can even change due to economies, shifting attitudes, and internal restructuring. Of course, a plan is a reliable way to get a business off the ground, especially when it relies on investment, but when referring back to it, ensure there is room for adaptation.

Use AI for New Business Survival

A very recent study by HubSpot has found that the global AI adoption within business has jumped to 92% in 2025 from just 20% in 2017. There are tons of AI tools you can use, depending on your business, and they can even save a lot of time and money. For example, there are generative AI tools that make the creative process smoother for a marketing campaign. Then there are valuable tools that can even detect fraud or cybercrime intrusion.

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Build a Strong Digital Presence

Do you really think your business can compete without a digital presence? Unfortunately, you would be wrong to assume this. Today, almost every customer will use the web to find information on a business before interacting with it. And even that website you have had for ten years isn’t enough! Unless it is updated with content, it’s basically a digital business card. Content allows you to establish a presence by attracting organic traffic for engagement.

Find a Robust Support Network

A business can struggle to get off the ground when the support structure isn’t right. Of course, you can have all the financial support you need, but is that enough? Probably not. A modern business typically relies on a team that understands the mission, investors who see the vision, and customers who can rally behind the cause. With these in place, it is more likely that your company will not only grow into something to be proud of but will also thrive once established.

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Summary

Investing in modern technological systems like POS that support digital payments will help with new business survival past the first year. Of course, where would any modern company be without AI? However, your business also relies on strong investor, staff, and customer support.