Mirmir on Shark Tank: How a Luxe Photobooth Company Hit $24 Million in Revenue

Photobooths are nothing new, but Sean Spencer and Ryan Glenn set out to redefine the experience with their company, Mirmir. These two entrepreneurs believed that photobooth pictures didn’t have to look cheap or childish. Instead, they envisioned a sleek, high-quality experience that would make people proud to share and frame their memories. Their goal? To make Mirmir the photobooth of choice for weddings, Hollywood parties, and high-end events.

When they stepped into the “Shark Tank” in Season 9, Sean and Ryan had the sharks’ attention. But would their high-end photobooth concept land them a deal, or would they walk away empty-handed? Here’s everything you need to know about their journey and how Mirmir has flourished since the show.

The Big Ask: $350,000 for 10% Equity

Sean and Ryan confidently entered the Tank asking for $350,000 in exchange for 10% of their company. From the get-go, they emphasized the superior quality of Mirmir’s photobooth pictures, showcasing how traditional photobooths failed to deliver the same level of sophistication.

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They explained that Mirmir’s technology combines professional lighting with software that subtly retouches the images, giving users flattering, high-resolution photos. It wasn’t long before Robert Herjavec recognized Mirmir — he’d used one at his own wedding.

Impressed by the quality, Robert leaned in, asking about the secret behind their flawless photobooth results. Sean and Ryan explained that Mirmir’s $22,000 machines were the result of three years of innovation and about $250,000 in investment.

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Sales and Revenue Numbers Impress

When asked about sales, the entrepreneurs shared some impressive figures. In their first three years, Mirmir had already generated over $4 million in revenue. At the time of their pitch, they operated nine machines in Los Angeles and New York, charging $2,750 for a four-hour rental. For those looking to upgrade, a $3,650 package included an assistant and social media promotion.

The sharks took note of the revenue potential, but the price of the machines and the overall scalability of the business raised questions.

Shark Tank Deal: A Back-and-Forth with Robert Herjavec

As the pitch continued, Mark Cuban, Daymond John, and Lori Greiner ultimately passed on the deal. Cuban doubted the long-term viability of photobooths, while Daymond and Lori felt the market might be too niche.

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Kevin O’Leary made a cautious offer of $350,000 as a loan, with 18% interest and 5% equity. But it was Robert Herjavec who showed the most interest. Initially, Robert wanted 50% equity in the company, a deal Sean and Ryan were hesitant to accept.

After some back-and-forth, they settled on $700,000 for 20% equity, giving Robert a larger stake but providing the capital they needed to grow.

What Happened After Shark Tank?

Despite agreeing to the deal on air, reports suggest that the partnership with Robert never fully materialized. However, that didn’t stop Mirmir from thriving. In fact, since their appearance, the company has expanded rapidly and is now bringing in an estimated $24 million per year in revenue.

Mirmir has since partnered with some of the biggest events in the world, including the Golden Globe Awards and the Oscars. Their photobooths have become a staple at celebrity weddings and parties, and they’ve garnered endorsements from A-listers like Taylor Swift, Kim Kardashian, Jay-Z, and Kanye West.

Expansion and International Success

Today, Mirmir operates far beyond Los Angeles and New York. The company now boasts locations in Montreal, San Francisco, Dallas, Austin, Bangkok, London, Toronto, and Tokyo. This international reach has allowed them to scale their high-end photobooth concept globally, cementing their reputation as the go-to photobooth for luxury events.

One of the most significant boosts to Mirmir’s success was their partnership with Eric Cusin from Season 6’s Reviver. This collaboration helped accelerate their expansion into new markets and provided the operational expertise needed to scale rapidly.

The Personal Side of Mirmir’s Founders

Sean Spencer, now 34, and Ryan Glenn, 36, continue to lead the company, overseeing its growth and innovations. While their personal net worth is not publicly available, the estimated $24 million annual revenue suggests that both founders have done quite well for themselves. Sean is married with two children, while Ryan remains focused on expanding Mirmir’s global footprint.

Mirmir’s Unique Selling Point

What sets Mirmir apart from other photobooths is its unique blend of technology and luxury. By offering studio-quality photos in a fun, interactive setting, Mirmir has created an experience that appeals to both high-profile clients and everyday users looking to capture special moments in style.

In addition to event rentals, Mirmir has also partnered with TheKnot, one of the largest wedding websites, further expanding their reach into the bridal market. This partnership has driven more wedding bookings, reinforcing Mirmir’s presence in the lucrative wedding industry.

Looking Ahead: The Future of Mirmir

Mirmir’s journey shows that rejection on Shark Tank isn’t the end — sometimes, it’s just the beginning. Sean and Ryan’s ability to pivot, innovate, and expand has made Mirmir one of the most successful photobooth companies in the world.

With continued growth, international expansion, and high-profile partnerships, the future looks bright for Mirmir. Whether you’re attending a Hollywood party or a wedding in Tokyo, don’t be surprised if you see a sleek Mirmir photobooth capturing memories that truly last a lifetime.