Midland’s Strategy For Fast Tech Sector Expansion 

Michigan’s startup scene is booming, with venture capital investment growing from $300 million to $3.1 billion in just a few years. This surge in innovation is happening all across the state, and Midland’s very own SmartZone plays a key part in it. SmartZones are a statewide network that connects people and resources to help local tech businesses turn new ideas into commercial successes. In particular, Midland’s SmartZone helps tech startups access early-stage funding and accelerator services, which make them a more appealing prospect to angel and VC investors. On top of this, Midland also uses partnerships between the public and private sectors to further drive tech investment, and, therefore, positions itself as a top destination for startups and investors alike. 

Early-stage funding helps tech startups 

The Michigan Rise Pre-Seed Fund provides tech start-ups with the early-stage capital needed to quickly move from concept to product and enter the market. It also shows later-stage investors these startups have essentially already been vetted, which makes them a more attractive investment opportunity. In fact, without this funding, many promising tech startups simply fail to gain traction or get off the ground. The Michigan State University Research Foundation runs the fund, which typically invests $250,000 in stages based on the startup’s progress. To access this support, companies can ask Midland SmartZone to be referred to Michigan Rise.

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Public-private partnerships accelerate tech infrastructure investment 

Public-private partnerships (PPPs) essentially bring together public and private sectors to deliver projects or services that are usually the government’s responsibility. Among other benefits, PPPs open up the door to ample private investment in large-scale infrastructure projects, like smart city initiatives, potentially too expensive for the public sector to fund alone. This makes Midland a more attractive destination for cutting-edge businesses, and successfully draws in more private tech investment as a result. The City of Midland’s new partnership with Omni Fiber and Ripple Fiber is a case in point. This PPP will bring high-speed fiber internet to the area, which is essential to grow the local tech sector and attract new companies. The project began in March, and is expected to be completed in December 2026. 

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Driving growth through strategic RFPs

Given Michigan’s commitment to tech innovation, it’s not surprising the state earned a number nine spot in CNBC’s 2024 Top States For Business. But to keep growing, especially through PPPs, the government needs to be selective about the businesses they partner with. This is where  the need for a well-written request for proposal (RFP) comes in. In fact, a staggering 81% of enterprise buyers use RFPs to vet tech solutions, notes RFPHub.com. When done right, a strong RFP clearly lays out project details and technical requirements, so interested businesses can submit accurate, competitive proposals that follow set criteria. Procurers can then easily compare and contrast vendors, and identify who offers the most innovative solutions that align with the state’s goals for tech advancement.

Business Accelerator Fund: services for tech startups 

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Local business accelerators in Midland’s SmartZone can also access the Business Accelerator Fund (BAF), which gives them financing to purchase services that support early-stage tech startups. These services cover various areas, such as, marketing strategy, market research, product validation, regulatory consulting, and developing a financial model. Startups that take advantage of BAF services become much more credible and less risky to investors. Investment decisions can then be made quicker and with more confidence. There’s a cap on the BAF funding a company receives: no more than $50,000, although most projects range between $7,000 to $15,000. 

Midland’s thriving tech scene shows no signs of slowing down. Through strategic initiative, the city continues to attract ample investment, and establish itself as a top choice for both tech investors and talent alike.