Cooper Flagg Net Worth 2025: Duke Star’s NIL Deals, Stats & Rise to NCAA Fame

Cooper Flagg is one of the most electrifying young talents in college basketball—and at just 18 years old, he’s already drawing NBA-level attention.
In 2025, the Duke phenom is dominating March Madness, racking up major NIL earnings, and carving out his own place in hoops history.

Who is Cooper Flagg?

Born on December 21, 2006, Cooper Flagg hails from Newport, Maine, and has quickly risen to become one of the most hyped basketball prospects of his generation.
Standing 6’9” with elite athleticism, versatility, and basketball IQ, Flagg was a standout at Montverde Academy—one of the top high school programs in the nation.

He reclassified to the class of 2024 to start his college career earlier, committing to the Duke Blue Devils, where he’s been the centerpiece of their 2024-2025 season. His combination of size, skill, and tenacity on both ends of the floor has led many to project him as a potential No. 1 pick in the 2025 NBA Draft.

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What is Cooper Flagg’s net worth?

As of 2025, Cooper Flagg’s estimated NIL (Name, Image, and Likeness) value is around $2 million, according to Essentially Sports.
Though he’s not earning a salary from Duke, Flagg is cashing in on his rising fame through sponsorships, merchandise, and social media partnerships.

Brands ranging from athletic gear to digital platforms have jumped at the opportunity to work with him. His polished image, clean reputation, and elite skillset make him a marketable name even before entering the NBA.

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Expect that number to soar even higher as the tournament continues and his draft stock solidifies.

How is Cooper Flagg performing in 2025?

Flagg is showing out in March Madness 2025, leading Duke to the Sweet 16 with a monster performance against Arizona.
According to USA Today, Flagg dropped 27 points, grabbed 11 rebounds, and added 4 blocks, putting scouts and fans alike on notice.

His ability to impact the game on both ends—shooting, rebounding, defending, and leading fast breaks—has made him a one-man highlight reel. Even in high-pressure tournament games, Flagg plays with poise well beyond his years.

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What was Cooper Flagg’s early life like?

Flagg grew up in a small town in Maine with deep basketball roots—his mother, Kelly Flagg, was a college basketball player herself.
He began dominating youth circuits early and became a national name after a breakout performance at the 2022 FIBA U17 World Cup, where he helped Team USA win gold and was named to the All-Tournament Team.

After transferring to Montverde Academy in Florida, he elevated his game against top-tier national competition, earning a five-star rating and comparisons to NBA stars like Kevin Durant and Jayson Tatum.

Marca recently called him “the future of American basketball,” and with the spotlight now fully on him in March, that statement seems more accurate than ever.

What’s next for Cooper Flagg?

If things continue on this trajectory, Cooper Flagg is likely headed for the NBA after just one season at Duke.
He’s widely expected to declare for the 2025 NBA Draft, where he’s a frontrunner for the No. 1 overall pick.

Until then, his focus is on delivering a national title to Duke—and continuing to grow his already massive personal brand. Expect more NIL deals, more highlight-reel plays, and even more national media attention as he continues to rise.