Craig Jackson is a famous name with the high-stakes world of classic car auctions. As the Chairman and CEO of Barrett-Jackson, he has built a legacy that extends far beyond just selling cars—he has revolutionized the collector car auction industry. With an estimated net worth of $300 million as of 2025, Jackson has turned his passion for automobiles into a thriving empire. But his story isn’t just about wealth; it’s about family, dedication, and a lifelong love for classic cars.
Early Life and Family Background
Born in 1959 in Arizona, Craig Jackson grew up in a family that was deeply connected to the automotive world. His father, Russell Jackson, was a Michigan native who had a background in both business and mechanics. Russell served as a Chief Mechanic in the Air Force during World War II and later transitioned into selling and restoring classic cars. His mother, Nellie, played an integral role in the family business by managing finances and operations.
Craig was raised alongside his older brother, Brian Jackson, who shared his enthusiasm for cars. The family initially lived in Michigan, but in 1960, they made the move to Scottsdale, Arizona. It was there that Russell and Nellie established Classic Carriage House, a company dedicated to restoring and selling classic cars—a move that would eventually lay the groundwork for Barrett-Jackson.
The Birth of Barrett-Jackson
The origins of Barrett-Jackson date back to 1963 when Russell Jackson met fellow car enthusiast Tom Barrett through a classified ad. Barrett was selling a 1933 Cadillac V16 Town Car, once owned by Hollywood actress Joan Crawford. Though they never finalized a deal on the Cadillac, their mutual passion for classic cars led to a lifelong friendship and, eventually, a business partnership.
By 1967, the two men had launched the “Fiesta de los Autos Elegantes,” a charity auction for classic car enthusiasts. This event evolved into the Barrett-Jackson Collector Car Auction, which officially began in 1972. The very first car they auctioned was Adolf Hitler’s armored Mercedes-Benz 770K, which sold for over $150,000—a massive sum for a vintage car at the time.
Taking Over the Business
Craig Jackson and his brother Brian grew up surrounded by classic cars and the auction scene. Their father’s business was not just a workplace but a lifestyle. Tragically, their father, Russell, passed away in 1993 after battling colon cancer. Soon after, Tom Barrett retired, leaving the company in the hands of Brian and Craig.
However, just two years later, another tragedy struck when Brian Jackson also succumbed to colon cancer in 1995 at the age of 49. This left Craig as the sole leader of Barrett-Jackson. In 1997, he officially took over as Chairman and CEO, ushering in a new era for the company.
The Rise of a Global Auction Empire
Under Craig’s leadership, Barrett-Jackson grew into an international phenomenon. The company became famous for pioneering the “no reserve” auction format, ensuring that every car was sold to the highest bidder. The auctions, especially the flagship event in Scottsdale, attract over 200,000 attendees each year and generate between $100 to $150 million in annual sales.
The business also expanded into television, with Barrett-Jackson’s events being broadcast in over 200 countries. Millions of viewers tune in to watch the action unfold, further elevating the brand’s global reach.
In August 2022, Barrett-Jackson entered a new chapter when talent agency Endeavor (owners of UFC and WWE) acquired a 51% stake in the company for $261 million. This deal valued the entire company at $520 million, further solidifying Barrett-Jackson’s dominance in the classic car auction industry.
Craig Jackson’s Car Collection
As a lifelong car enthusiast, Craig Jackson has built one of the most impressive car collections in the world. His personal garage, often described as a museum-like masterpiece, took over two years and several million dollars to construct. The crown jewel of the garage is a circular rotunda showroom, designed to resemble the wheel of a 1967 Shelby Cobra. The showroom features leather walls, a terrazzo-coated floor, and a turntable at its center to easily move cars.
Craig’s collection includes a mix of American muscle cars, European exotics, and rare classics. Some of the standout vehicles in his collection include:
- 1970 Hemi Cuda convertible (one of only 14 ever made)
- 1988 Porsche factory slope nose (his childhood dream car)
- 1969 Camaro ZL1 Rally Sport (one of just two produced)
- 1961 Chevy Impala custom coupe
- 1965 Shelby Mustang GT 350
- 1997 Dodge Viper
- Ferrari Daytona
- 1932 Ford custom Roadster
- A custom Bugatti
Craig’s passion for cars is deeply personal—his very first car was a Corvette gifted by his father, and the first car he ever bought himself was a 1966 Pontiac LeMans, which he still owns today.
Luxury Arizona Mansion
In addition to his car collection, Craig Jackson resides in a stunning Paradise Valley, Arizona mansion that he purchased for $6 million in 2006. The 12,255-square-foot estate, set on over six acres, is a dream home for any automotive enthusiast. The property includes his custom-built garage, which houses some of his most prized vehicles.
Given the rising value of luxury properties in Arizona, his estate is now estimated to be worth between $10 to $15 million. However, due to the uniqueness of his custom garage, finding comparable sales can be a challenge.
Craig Jackson’s Legacy and Influence
At 66 years old (as of 2025), Craig Jackson has built more than just a successful business—he has cemented a legacy in the automotive world. His leadership has transformed Barrett-Jackson into a global brand, attracting car collectors, celebrities, and enthusiasts alike. His keen attention to detail, relentless drive, and ability to adapt to industry trends have made him one of the most respected figures in the collector car space.
Beyond business, Craig has also contributed to numerous charities, particularly those supporting cancer research—a cause close to his heart given his family’s history with the disease.
As he continues to lead Barrett-Jackson into the future, one thing is clear: Craig Jackson is more than just a businessman. He’s a car lover, a visionary, and an icon in the world of classic car auctions.
